Science Communication Course
In the autumn semester 2026, we are opening a one-week intensive course in Science Communication for PhD students
7–11 September 2026 | Final workshop: October 2026
Science no longer ends with the publication of a paper. It shapes public debates, media narratives, policy decisions, and everyday choices. The ability to communicate research clearly and responsibly has become a key competence of contemporary researchers.
This practical and intensive course is designed for doctoral students who want to improve their ability to communicate their research effectively to the public, the media, and professional partners. Participants will gain hands-on tools for writing, presenting, working with journalists, communicating on social media, and engaging in public and policy debates (science advocacy). The course also includes the production of a short video or podcast in the MUNI SCI recording studio and the development of a personal communication strategy.
The course is conducted in English and is built around active participation. It emphasizes practical assignments and work with participants’ own research topics, allowing students to apply new skills directly to their own content. Continuous feedback from lecturers with diverse professional backgrounds is an integral part of the course.
The course is led by experienced professionals from the fields of science communication, media, public engagement, social media, and science advocacy. Thanks to their varied expertise, participants gain a realistic understanding of how science communication works in practice.
Why apply?
- Increase the impact of your research
- Gain confidence in public speaking
- Learn how to work effectively with media and social platforms
- Strengthen your professional and career competencies
Course Outline
Monday, September 7
1. Introduction to Science Communication | 9am-12pm
Lecturer: Pavla Hubálková, Ph.D.
Classroom: RCX1 (D29/252)
- Why communicate science?
- Expectations of the public, media, and institutions
- The role of a scientist as a communicator
- Discussion and practical tasks
2. Simplifying Complex Information | 1pm-4pm
Lecturer: Pavla Hubálková, Ph.D.
Classroom: RCX1 (D29/252)
- Strategies for explaining complex topics
- The “Message Box” – a key tool for clear communication
- Practical training using participants’ own research topics
- Communicating emerging technologies (e.g., chemical substances), critical thinking, and addressing misinformation
- AI ethics
Tuesday, September 8
3. Creating videos and podcasts in the MU studio (on selected topics)
Lecturers: Marek Stehlík and Jakub Peloušek from the MUNI SCI recording studio
Classroom: PřF Kotlářská - IC1
- Introduction to working in the studio (safety, demonstration of equipment)
- How to speak properly in front of the camera and into the microphone
- Creating a short video in groups
- Creating a short podcast, either individually or in pairs
- Post-production, basic editing
- Peer review of the work
What should the students bring: For the upcoming block Video and Podcast Production, you are welcome to bring your own devices (camera, smartphone, laptop etc.), if you would like to use them.
We also recommend preparing a short script for the video you are going to shoot – ideally no more than two page long.
You can also bring or use any other materials you have prepared in for other blocks if they are suitable for the shooting.
Wednesday, September 9
4. Writing for the public and the media | 9am-12pm (group 1) | 1pm-4pm (group 2)
Lecturer: Mgr. David Konečný
Classroom: RCX 1
- From research paper to popular science article: theory and practice
- Audience analysis
- Additional related genres: news article, press release, video script, etc.
What should the students bring: Ideally, students should select one research paper they have authored (or their thesis) and send it in in advance. Laptops for in-class use are welcome but possibly not essential.
5. Media Relations | 9am-12pm (group 2) | 1pm-4pm (group 1)
Lecturers: Mgr. Barbora Telferová and Mgr. Ivana Šmelová
Classroom: D30/225
- Wednesday is that day that you meet the TV journalists.
- We will tell you what to do, we will tell you what not to do and then you will be interviewed by us.
- We will ask you questions about your research - what is your topic? What are your findings? What are you aiming at?
What should the students bring: What we need from you in advance is a little information: get ready for this. Prepare a topic which is close to you - your research. So you are not surprised and wondering what you should talk about.
Thursday, September 10
6. Public engagement and citizen science | 9am-12pm
Lecturer: RNDr. Jakub Trojan, MSc, Ph.D.
Classroom: RCX 1
- How to work with to non-specialists (public engagement), 10 principles of citizen science
- Volunteer engagement, management and care
- Storytelling for citizen science
- Social media management in citizen science projects
7. Science advocacy | 1pm-4pm
Lecturer: Mgr. Lukáš Pokorný
Classroom: RCX 1
- How science influences public policy.
- Involving scientists in debates (with politicians, government departments, local authorities, NGOs, international bodies such as UNEP, COP, etc.).
- Examples of good practice, as well as exercises!!
What should the students bring: Laptops for practical exercises.
Friday, September 11
7. Social media for scientists | 9am-12pm
Lecturers: Mgr. Věra Milotová and Mgr. Michal Kraus from Zeptej se vědce
Classroom: RCX 1
- Which platforms are useful – discussion.
- How to create visual content quickly, effectively and securely.
- Reputational risks and engaging with the public.
- Analysis and evaluation of communication?
What should the students bring: Own laptops (preferred) or tablets.
Software: Canva desktop app installed (Download: Windows / macOS), Beginners are advised to watch a short video tutorial to get familiar with the interface.
Textual content: A prepared 3-paragraph elevator pitch about the participant's research, answering three core questions:
- WHAT: Research topic and its specific focus within the field.
- HOW: Main tools, methods, or experimental approaches.
- WHY: Importance of the research and its scientific contribution.
(Alternative: Prepared notes on an exciting scientific idea or findings from a groundbreaking paper to share).
Visual materials: Images and other media to be used in the graphical post (e.g., photos of the participant in the lab, outside the lab, favorite equipment, or relevant chemical structures).
8. A researcher’s personal communication strategy | 1pm-4pm
Lecturers: Ing. Oldřich Hudeček, Ph.D.
Classroom: RCX 1
- What kind of science communicator am I - or do I want to become? Motivation, personal style, formats and channels, and adapting the message to different audiences. Elevator pitch. Personality and authenticity.
- How to build an individual communication strategy as a science communicator
- Setting goals, planning activities, time management, involving collaborators, feedback, and preventing burnout. From a personal approach to a live science event.
- Research group strategy
- Institutional strategy
- Large-scale science events, campaigns, internal coordination, and communication support. How to create a science event that is not just a program, but an experience.
- Hands on activity: Let’s make a science event together.
- I’m going for it! Personal plan.
Friday, October 9
9. Final Workshop: Communication Presentation | 9am-3pm
Classroom: D30/111
- Presentation of individual communication strategies
- Submission of a short outreach output (video, article, infographic, interview, etc.)
- Feedback from lecturers
Pavla Hubálková, Ph.D.
Mgr. Michal Kraus
RNDr. Jakub Trojan, MSc, Ph.D.
Mgr. Jakub Peloušek
Mgr. Marek Stehlík
Ing. Oldřich Hudeček, Ph.D.
Mgr. Lukáš Pokorný
Mgr. David Konečný
Mgr. Barbora Telferová
Mgr. Ivana Šmelová
RNDR. Ondřej Mikeš, Ph.D.
Course guarantor and contact person
Interested in joining the course? Register now